Over two years, in partnership with CitizenMe, we’ve spoken to 7,000 people in 5 markets about the role of business in the world today. Last year, they told us they want fundamental change, and they want businesses to drive it – ahead of governments, charities and activists. This year, that feeling continues. Only 6% of people think businesses should carry on with existing methods. Everyone else, regardless of age, seniority and geography, believes they should challenge convention and create new ways of doing things. But how, exactly, can businesses do this? How can they break the rules, for the better?